New Statistics Model for Book Industry Shows Trade Ebook Sales Grew Over 1,000 Percent


By Michael Kelley - Aug 9, 2011

A new annual survey of the total U.S. book publishing industry released today shows growing revenue and, even without numbers from 2011, exponential ebook sales.

The industry sold 2.57 billion books in all formats in 2010, a 4.1 percent increase over 2008, and publishers' net sales revenue grew to $27.94 billion in 2010, a 5.6 percent increase over 2008. Net revenue from trade books grew 5.8 percent since 2008, to $13.94 billion.

The new report, BookStats, is a collaboration between the Association of American Publishers (AAP) and the Book Industry Study Group (BISG), which decided in 2010 to end their individual reports and instead partner to develop a new joint industry statistics model. This first report covers the years 2008-10.

The report shows that adult fiction sales remained strong and grew over all three years, with net sales revenue up 9.7 percent and net unit sales up 3.5 percent; trade juvenile titles showed a strong 12.1 percent increase in net unit sales with a 7.1 percent increase in net sales revenue.

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